Okanagan wineries plead: We have wine, come visit us!
Admittedly, the news has been bad, bad, bad.
January's vicious cold snap damaged grape vine buds so severely that there may be no grape crop this fall.
No grapes this fall means no 2024 vintage wines.
That kind of messaging is bumming out tourists to the point where they think they'll skip buying Okanagan wines and stop visiting Okanagan wine country this spring and summer.