South Okanagan cherries could cost more due to lower yields

South Okanagan cherries are hitting the shelves this week, but some farmers are considering raising their prices in the face of lower yields this year.

At the same time, those same farmers are acknowledging there's only so much they can control when it comes to customers' buying habits.

"The end consumer is who's going to be purchasing it, and if they're not able to afford it, then it's not going to sell it's just going to sit in the store shelves," said Sukhjeewan Kailay, owner of Kailay Fruit Market.

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